Magazine Project Genre Research 4

Scientific American- The Unsolvable Problem

     The background of this cover is purple going from dark to light towards the middle. The title has black big lettering in the middle with the name of the magazine above in white font and the featured articles in the bottom left corner.
     Some of the featured articles are "Earthquakes in the Sky" on page 44 which is about a controversial theory for predicting disaster", "Clicks, Lies, and Videotapes" on page 38 which is about bracing for the age of fake video, and "The Upside of Rabies" on page 68 which is about how rabies helps scientists better understand the brain. As shows, these stories are found in the center of the magazine and cover information about the title.
     There are advertisements throughout the magazine but mostly fill the beginning and end. Some examples of these ads are Fidelity on page 5, a nationwide children's hospital on 9, a wine advertisement on page 19, a novel on physics on page 22, and some medication advertisements. These types of ads show that this magazine is most likely directed to middle-aged adults.
     The distribution number for the Scientific American is 130,000. They won the National Magazine Award for General Excellence in 2011 and have been a Webby Science Nominee for multiple years