The Smithsonian has a similar target audience as our magazine. Their median age is 44 which is similar to ours and our magazines are both about science and technology. The Smithsonian uses multiple types of media to advertise. One way is digitally, they have a website where they post articles, news, photos, videos, and even has games to engage their audience with what they want and need to know, and also gives inspirational ideas, insights, and information. They also have a tab where you can subscribe to their magazine or shop their merchandise. They also have a place where you can sign up for their newsletter as well where they email you on new topics and special offers. They also have billboards, advertisements on other companies such as AdWeek, and posters across the country. Lastly, they also hold events once in a while to get their name out. Some examples of this is Future Con in April, Museum Day in September, and an award ceremony they hold in December.
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| Billboard on side of building |
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| Future Con |
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| Ads from Ad Week |
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