Target Audience 3

          Scientific American's audience median age is 44 years old and 59% of their audience is between the ages of 25 and 54, which is similar to our target audience. Our magazines are also of the same topics (science and technology). Scientific American has a website where they post articles on topics under science and technology. They also have a "blogs" tab and a subscription tab where you can subscribe to their magazine. Also, as soon as the website loads a pop-up ad comes up where it asks you to subscribe as well. They also have featured offers and articles to read as well as a "follow us" section where they give links to all of their other digital medias including YouTube, Twitter, Instagram, and Facebook. They also have billboards and other forms of print media to advertise.

This shows Scientific American using a billboard to market their magazine.

This is their Instagram where you can see a link in their
bio which leads to their website where the latest issue is
shown as well as gives you the ability to subscribe. You
can also see they have 127,000 followers just on Instagram.

Here you can see Scientific American use their social media,
Instagram, to advertise the new issue of their magazine and
give the link to see the magazine in their bio.